Our month 3 class was entitled Business Storytelling & Branding. For this class, our Leadership Portfolio was designed to tell our CEO Brand Story for our business plan, which was our other major Masters degree project. This is actually the one Leadership Portfolio throughout my entire program that I would like to go back and do over. We were supposed to make a movie presentation that would show investors of my business plan who I am, what I represent, why I am qualified to run this business, and the reason they should invest in it. I went a little too broad in my description however. I told a chronological life story from my childhood upbringing all the way to being the CEO of my startup company. Granted, I did tell the more interesting stories of my life that would grab the attention of an audience if I were under the spotlight on stage. However, I should have gone with the less entertaining, but more effective approach for an actual business plan pitch, where I state who I am now as a CEO, backed by only a few highlight stories of how I got there and why I deserve to stay there.
The fact that this project is the one sticking out in my mind for me to do over shows how much I was able to learn from it. I tried to make the presentation of my CEO Brand Story influential as a means to improve one of my weaknesses. I wanted to grab an investor’s attention towards my story. However, the point of the Leadership Portfolio assignment was to draw attention to my ability for running this particular business, occasionally sharing or tying in certain personal experiences that verify this ability in a positive light. It’s important to grab an investor’s attention. However, when it comes to pitching, it’s better to have a less impactful business story than a highly impactful life story.
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